BEEN is an award winning circular design studio, with a commitment to change the way we make things. As an already well established accessories brand they needed a visual refresh that takes into account their work in materials innovation

Derived from Latin, VIVIDUS means "full of life" or "animated", the very essence of vibrancy and creativity. As the root of the English word "vivid", it inspired us to craft an identity that brings this meaning to life. A fluid, expressive monogram paired with painterly strokes in bold, wonderful colours captures the energy, movement, and bravery that define VIVIDUS.